WordPress is the perfect platform for creating just about any type of website. It’s beginner-friendly and very flexible. However, there are certain things it isn’t intended to do by default, so you may find yourself looking for a way to add specific features.
Fortunately, the larger WordPress community has created a solution in the form of plugins. These are add-ons you can install on your WordPress site to include new options and functionality. There’s likely a plugin available that can accomplish just about anything you might want to do with your website.
However, wading through all of the available plugin options can be time-consuming. So in this article, we’ll introduce 10 of the most popular and highly-recommended WordPress plugins for 2020.
ThirstyAffiliates is the most popular WordPress plugin for affiliate marketing. It allows you to insert links into posts, pages, comments and manage them from one place. The sweetest thing is that it can automatically connect your keywords with the affiliate links and which will boost your income. Pros: WordPress Popular Posts is a powerful plugin with all the options you would need to display your popular posts. Support for custom post types and the ability to add the widget multiple times allows you to create a different set of popular views, e.g., Popular Posts, Popular Reviews, etc.
First though, let’s talk a little more about what plugins are, why they’re so useful, and where you can find them!
An Introduction to WordPress Plugins
The core WordPress platform includes a lot of useful features that make building and running a website simple — even for complete beginners. However, it can only do so much. You may find you want more options or functionality than WordPress core can provide on its own, which is where plugins come in.
WordPress plugins are pieces of add-on software you can download and install to your site. They provide additional features and functionality — sometimes making just one small change, other times implementing an entire suite of options. You can find a plugin that will add nearly anything to your site, including contact forms, an online store, or extra security features. You can even use plugins to boost conversions and generate leads!
There are thousands of plugins to choose from, at various price points. We’ll talk more about where to look for them soon, but first, let’s dig a little deeper into why they’re so important.
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Why Plugins Are a Useful Addition to Your WordPress Site
As we’ve explained, WordPress is a powerful and flexible solution right out of the box. However, if you want to create a truly memorable and unique site, plugins are a perfect solution. This is true whether you’re running a blog or a huge e-commerce site.
There are plenty of reasons to consider adding plugins to your WordPress site:
- Many plugins add the specific, targeted features and functionality you need for the type of site you’re creating.
- Alternatively, some plugins make the practical aspects of building a website easier (such as page-builder plugins).
- Finally, plugins can make your site safer and improve its performance. In fact, we’ve already identified 13 of the best security plugins for your website.
What’s more, WordPress’ thriving community means there are many excellent free or low-cost plugin options — so you don’t have to break the bank to improve your site. As long as you’re making sure to select the right plugins, there’s really no reason not to take advantage of all the benefits they offer.
How to Find and Choose the Best WordPress Plugins
Now that we’ve discussed why adding plugins to your WordPress site is worthwhile, it’s time to talk about how to do it! With so much choice, it’s crucial to make your selections carefully. Poorly designed or older plugins can slow down or even break your site.
When searching for the best plugins to suit your needs, you’ll want to look for the following things:
- Whether the specific features and/or functionality of the plugin matches what you’re looking to achieve.
- User reviews and ratings, and the plugin’s overall popularity (a popular plugin isn’t necessarily better, but it’s a good sign).
- The plugin’s price and plan options.
- How recently the plugin was updated (in general, be wary of anything that’s gone longer than six months without an update).
There are plenty of places online to find plugins, including directories, storefronts, and developers’ websites.
- For free plugins, we’d recommend starting with the official WordPress.org Plugin Directory. It has a myriad of excellent options and displays all the facts you need to make an informed choice.
- If you’re interested in premium plugins, you can check out CodeCanyon for an equally impressive selection.
Once you’ve found a plugin you’d like to try out, it’s simple to install and activate it on your site. Keep in mind that it’s best to only add one plugin at a time, so if any issues crop up, you can identify the cause.
If you’re still feeling overwhelmed by all of the different types of available plugins, don’t worry. That’s why we’ve compiled this list of 10 of our current favorites. Yep, you’re welcome!
10 of the Most Popular WordPress Plugins for 2020
The following plugins are highly recommended for beginners and advanced users alike. Each meets the criteria we discussed in the previous section and offers a unique feature set.
In short, if you’re creating an awesome WordPress website in 2020 or sprucing up an old site, these are the first plugins you’ll want to check out!
1. Jetpack
Jetpack is an all-in-one plugin created by the developers of WordPress (Automattic), which offers a whole suite of features activated on a module-by-module basis. This includes functionality such as contact forms, site security, user engagement options, site backups, and much more.
If you pay for the premium version, you’ll also get access to features that can help your site rank higher in search engines, plus several useful advertising tools. While Jetpack Professional is normally $299 per year, you can get it for free with our DreamPress Plus and DreamPress Pro hosting plans. That way, you’ll have access to both a fully-managed hosting system and a comprehensive set of features to keep your site secure.
Key Features:
- Provides protection from brute force attacks.
- Lets you secure your logins and add two-factor authentication to your site.
- Includes various analytics and social sharing tools.
Price: Freemium | More information
Related: Choosing WordPress Themes — How to Pick the Right One for Your Website
2. Yoast SEO
Search Engine Optimization (SEO) is a strategy that, when followed correctly, can help your site rank higher in search engines such as Google and Bing. However, it’s a complicated set of rules and guidelines, and can be challenging to implement effectively. Fortunately, Yoast SEO makes it easy to optimize your posts and pages by offering you a set of tools to hone your keywords and customize what will appear in search engines.
Key Features:
Enables you to optimize your search engine results, including titles, URLs, and meta descriptions.
Analyzes your pages and posts and points out areas for improvement.
Lets you control what pages of your site are displayed in Google search results.
Price: Freemium | More information
Related: 13 Simple Ways to Boost SEO on Your WordPress Website
3. Contact Form 7
Microsoft teamviewer alternative. You’ll likely want your site’s visitors to be able to get in touch with you, whether it’s just to share their thoughts on your content or to sign up for your services. Including a contact form directly on your site is a convenient way to make that possible. Contact Form 7 enables you to add multiple such forms to your pages — and customize them so users can submit precisely the information you need.
Life is strange 2 - episode 5 for mac. Key Features:
- Lets you create and customize contact forms and insert them into your pages or posts.
- Makes it easy to add unique fields to your forms.
- Enables you to include a reCAPTCHA solution on your forms to combat spam.
Price: Free | More information
4. WooCommerce
One thing the core WordPress platform doesn’t include by default is the ability to create an e-commerce store. That’s where WooCommerce comes in. This plugin is the most popular e-commerce solution for WordPress and lets you create an online store to sell physical and/or digital products. Its developers (the folks at Automattic) also offer many useful free and premium extensions that can provide additional functionality for your store.
Key Features:
- Enables you to display and sell physical and digital goods directly from your website.
- Includes multiple payment and shipping options.
- Offers access to a wide range of features via extensions.
Price: Freemium | More information
Related: The 10 Most Popular Online Payment Gateways for Your Website, Compared
5. The Events Calendar
There are plenty of plugins available that enable you to add a list of events to your website. The Events Calendar is one of the best since it’s both easy to use and provides high-quality results. Plus, you can fully customize your calendar — and keeping it updated is simple.
Key Features:
- Lets you create events and add them to one organized calendar.
- Enables users to view your calendar in multiple ways.
- Incorporates additional features, such as a search function and maps.
Price: Free | More information
6. Slider Revolution
Slider Revolution is another very popular plugin that’s included in many premium WordPress themes. It helps you spruce up your site’s design by enabling you to create sliders, carousels, and more. This plugin offers many options to display your images, posts, videos, and other content in a visually appealing and user-friendly manner.
Key Features:
- Includes a visual, drag-and-drop page editor to simplify the design process.
- Lets you add sliders, carousels, and hero scenes to your site.
- Offers a front page designer, so you can customize your home page.
Price: $25 | More information
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7. Easy Social Share Buttons for WordPress
These days, it’s difficult to build a successful online presence without the strategic use of social media. Fortunately, integrating your social media with WordPress is simple with Easy Social Share Buttons for WordPress. Using this plugin, you can add buttons to your site that encourage visitors to share your content via their own social media accounts.
What’s more, there is also a wealth of additional features, such as email opt-in forms, analytics, and many extensions that help enhance the sharing experience.
Key Features:
- Enables you to add social media sharing buttons to your posts and pages.
- Includes 52 templates to start from, plus many design options and animations.
- Integrates with over 50 different social media networks.
Price: $19 | More information
8. EWWW Image Optimizer
Images that are too large or poorly optimized can slow down your site, hurt your users’ experience, and even drive some visitors away. EWWW Image Optimizer is a powerful, useful tool that optimizes both new and existing images on your site, so they have as little impact on its performance as possible. There’s also a cloud-based version (the EWWW Image Optimizer Cloud) that provides extra security during the process.
Key Features:
- Automatically optimizes images and converts them to the best file format for performance.
- Provides various compression options, such as pixel-perfect and high compression.
- Includes security features such as SSL encryption and free 30-day image backups.
Price: Free | More information
9. Akismet
Akismet Github tutorial visual studio 2019. comes pre-installed on many WordPress installations. It’s easy to overlook this plugin or fail to activate it, but it’s an excellent tool you’ll want to take advantage of. It protects your site from spam comments by filtering them out, so visitors can engage with your content without having to wade through irrelevant advertisements or repeat messages. The free version is sufficient for most sites, but the premium option can be a smart choice for businesses.
Key Features:
- Checks all comments to your site automatically and filters out potential spam.
- Lets you review what’s been marked as spam, so you can correct the plugin if necessary.
- Connects to a global, constantly-updated database, which means it’s always improving.
Price: Freemium | More information
10. MonsterInsights
MonsterInsights is the most popular Google Analytics plugin for WordPress. When you use this tool, you can quickly and easily connect your site up to the Google Analytics platform. You’ll get a Google-specific dashboard right in your WordPress admin panel, so you can make data-driven decisions in the context where it matters most.
MonsterInsights can also help you track your customers across multiple platforms and devices. This includes integration with Google’s Accelerated Mobile Pages (AMP). Another benefit is that, unlike other link-tracking plugins, MonsterInsights won’t slow your website down. All of these features can help you get a comprehensive picture of your website’s traffic, so you can make improvements.
Key Features:
- Provides custom reports for data regarding Audience, Behavior, Content, Ecommerce, Forms, Search Console, and Custom Dimensions.
- Offers easy integration with WooCommerce for product and sales tracking.
- Enables use tracking for Google Adsense and affiliate links.
Price: Freemium | More information
Related: Thinking about WordPress Ecommerce Plugins? Check out our WooCommerce Guide
The WordPress Plugin Directory Awaits
WordPress plugins are such useful tools that it’s almost certain you’ll want a few to round out your site. The only tricky part is choosing the best ones, since there are thousands available that do almost anything you could think of. In this list, we’ve introduced you to 10 excellent plugins that could serve your site well in 2020.
Are you looking for more plugins to add to your WordPress dashboard? We’ve got you covered! Our team has put together several guides to help you choose the best add-ons for your WordPress site.
Of course, the world’s top WordPress plugins won’t make that much of a difference to your website if your web host isn’t up to the challenge. Here at DreamHost, we pride ourselves on our managed WordPress hosting plans. Since they’re optimized specifically for the platform, they ensure a safe, secure, and seamless experience for your WordPress site’s visitors! Check out your options today!
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There are over 55,000+ plugins in the official WordPress plugin repository. That’s, like, a lot. Of course, not all of them receive regular updates and use, but the ones we are going to talk about today don’t fit those criteria. No, this post is focused on the most popular WordPress plugins of all time.
Ever wonder which plugins get used the most? Wonder no more – we did the math! Below, you’ll find the data-backed list (i.e. this is not an opinion list).
10 most popular WordPress plugins of all time
Based on the actual download numbers from WordPress.org, these are the 10 most popular WordPress plugins of all time from the 55,000+ plugins that are currently available.
1. Yoast SEO
Yoast SEOCurrent Version: 16.1.1
Last Updated: April 6, 2021
One of the plugins that gets a lot of love from people is, without a doubt, Yoast SEO. This plugin is used by (almost) everyone who has a blog or site on WordPress. In fact, it can be hard to find websites that DON’T have Yoast SEO installed (well – we know of ~50 million actually! Check out #7).
So, if you’re one of those people who doesn’t use this plugin… well, it helps you improve the overall SEO score of your articles and pages. With it, you can set your main keyword, the meta description, slug, SEO title, the alt attributes of your images, and it also recommends the best practices for good readability. It’s nice because the plugin offers stats and actionable advice on how to improve your work and, when everything is done by the book, you get the green light.
Who can use Yoast SEO? I think it’s for everybody because we all want to rank better in the search engines, don’t we?
2. Jetpack
Jetpack – WP Security, Backup, Speed, & GrowthCurrent Version: 9.6.1
Last Updated: April 13, 2021
Another plugin built by Automattic makes the top of the most popular WordPress plugins. This time, it’s Jetpack, a multipurpose tool that’s good at (almost) everything. It helps you with marketing, design, and security. Among its various features, you can find site analytics, automated social media posting, multiple WordPress themes, spam filtering, downtime monitoring, malware scanning, login security, lazy image loading, CDN, and more.
Jetpack comes in one free and three paid plans, so not all of its features are free of charge. The plugin is suitable for personal blogs, and for both startups and corporate businesses. It fits all the basic needs and all budgets.
3. Akismet
Akismet Spam ProtectionCurrent Version: 4.1.9
Last Updated: March 2, 2021
Not far from Yoast SEO when it comes to the number of downloads is Akismet Anti-Spam. Akismet is a tool developed by Automattic, made to automatically block spam comments. Every day, we are spammed by either promotional links, irrelevant stories, malicious content or simply by mistake. And it’s very hard to filter them all by yourself, especially if you own a business that gets hundreds of comments per day.
The plugin is good not only for automation but also for security purposes since it won’t allow malicious or problematic content to be published on your site.
Akismet also checks all your contact form submissions against their global database of spam, so you’ll be sure only the good and relevant information gets to you. The plugin is mandatory for blog and business owners who receive at least tens of comments daily.
4. Wordfence Security
Wordfence Security – Firewall & Malware ScanCurrent Version: 7.5.2
Last Updated: March 24, 2021
As you can see, the most popular WordPress plugins are diverse and come with a wide range of features. Now, Wordfence is a plugin only about security; it was created to keep your site safe. Wordfence puts a firewall on your site to keep it away from malicious traffic. Apart from that, it offers a malware scanner which blocks suspect external attempts and provides a secure login system.
What’s nice about this plugin is that it provides alerts every time something weird happens on your site. By weird, I mean anything that shouldn’t happen in terms of security. For instance, when a plugin that you use gets closed or abandoned or when a vulnerability issue takes place.
At a first sight (and in a professional’s book), having Wondfence installed on your WordPress site is mandatory if you don’t want to face unneeded problems or at least if you want to decrease potential dangers. But of course, there are lots of people in this world who don’t think security is something to worry about, so… Keeping your site in check would be ideal, but it’s only up to you how you see things and how you want to deal with issues (prevent them or fight them when it’s the case).
5. Contact Form 7
Contact Form 7Current Version: 5.4
Last Updated: February 24, 2021
The next most popular plugin is Contact Form 7, which creates simple and effective contact forms for your blog. Given that all of us need an easy way to connect with people, it’s not a surprise to see this plugin so high on the list. The plugin was developed by Takayuki Miyoshi and can handle multiple contact forms on the same site; it also integrates Akismet spam filtering and lets you customize the styling and fields that you want to use in the form. The plugin provides CAPTCHA and Ajax submitting.
Again, this is one of the plugins that can be used by absolutely everyone, no matter if you’re running a personal blog or you’re having a business that you monetize. Why? Because it’s free, easy to configure, and efficient.
6. WooCommerce
WooCommerceCurrent Version: 5.2.2
Last Updated: April 16, 2021
How could e-commerce miss this list of the most popular WordPress plugins? WooCommerce is the plugin that lets you turn your WordPress site into an online shop, so you can sell your products to your clients on the web.
Of course, this plugin was built for commercial purposes, so all its users must be business owners (be it for side projects or for a living).
What’s nice about WooCommerce is that it’s very flexible in terms of customization options. Apart from the built-in settings, lots of developers built a community around it and created extensions, so that selling online can be as smooth as possible. With WooCommerce you can sell both physical and digital goods, add product variations, use affiliate links, and extensive payment methods.
7. Google Analytics for WordPress
Google Analytics Dashboard Plugin for WordPress by MonsterInsightsCurrent Version: 7.17.0
Last Updated: March 23, 2021
Is there anyone in this world who’s not using Google Analytics? I mean, especially if you have big plans with your website. If you want to grow your personal, hobby blog into something that you can monetize, you can’t do it without Google Analytics.
So Google Analytics by MonsterInsights is a plugin that makes the connection between your WordPress site and Google Analytics easier. The plugin offers quick and powerful integration if you simply copy and paste the tracking code to your site. After you do this, the plugin just works. A cool feature is that you can monitor the stats without leaving your dashboard because it imports the numbers from Analytics to your WordPress admin area.
8. All in One SEO Pack
All in One SEO – Best WordPress SEO Plugin – Easily Improve Your SEO RankingsCurrent Version: 4.1.0.1
Last Updated: April 21, 2021
SEO is a very popular topic across the web. When it comes to what gets shared in WordPress, we found out that SEO was the second most interesting topic, after plugins. So, if you want to experiment more or need an alternative to Yoast, you can try All in One SEO Pack, created to help both beginners and advanced users alike (including developers).
How does this plugin help you? Apart from the basic SEO instructions for content optimization, the plugin also offers XML sitemap, Google Analytics, and Google AMP support. An awesome feature of this tool is that it provides SEO integration for e-commerce sites.
Who can use All in One SEO Pack? Everyone. If you host a personal blog which you want to grow, own a business of any type, or you’re a professional blogger, this plugin should be a valuable addition to your artillery.
9. Elementor
Elementor Website BuilderCurrent Version: 3.2.1
Last Updated: April 22, 2021
A beautiful landing page is essential, so it’s no surprise that #9 is a plugin that lets you build custom pages independent of what your current theme allows you to do. How does it work exactly? It gives you a visual design interface where you can craft your page from scratch or use one of the available templates.
This plugin is one of those that you must install on your website because it helps you big time, especially if you want full control over your design. There are a lot of free templates in the Elementor library that you can use for creating a page straight away.
👉 Read our Elementor review to learn more.
10. WPForms
Contact Form by WPForms – Drag & Drop Form Builder for WordPressCurrent Version: 1.6.6
Most Popular Paid Wordpress Plugins
Last Updated: April 1, 2021
As we finish up this list of the most popular WordPress plugins, let’s meet WPForms, which is also part of our list of must-have WordPress plugins. If you want to add a fancy form to your WordPress site, this plugin lets you do it in a few clicks. WPForms allows you to create a beautiful contact form using a simple drag-and-drop interface.
This plugin was built for people who want to be able to create trendy forms without hiring web developers. WPForms Lite is limited to three types of forms (including contact forms). WPForms Pro offers advanced integrations to create survey forms, quizzes, payment forms, and more.
Best Free Plugins Wordpress
Did the most popular WordPress plugins surprise you?
Most Popular Free Wordpress Plugins
Based on the data from WordPress.org, these are the most popular WordPress plugins in existence. Did any of them surprise you?
And we’d also love to know which of these plugins you’re using, as well as any alternatives that you’d recommend.